18Birdies Golf Cap

Design Challenge

Submit Application

Creative Assignment

We are looking for students and graduates of Rhode Island School of Design (RISD) to help us design modern, cool and innovative headwear for today's modern golfer.

The assignment is to design 3 caps that can make a mediocre golfer feel like a winner. Head gear is the most popular branded sports item. Our hats are not just hats, but an important physical brand touchpoint, similar to an outdoor billboard or retail window.

The selected hat designs will be sold on our online store which is launching Spring 2018. This is a terrific opportunity for a young and emerging designer to showcase a piece of work in a retail e-commerce environment.

Design Concepts

Requirements
  • Keep your concepts related to golf
  • Feature our 18Birdies logo
  • Use our 18Birdies brand guidelines
Explore
  • Repeat patterns
  • Badges and emblems
  • Modern, retro, and humorous illustrations
  • Clever typographic statements

Design Goals

  • Modern & trendy

    Showcase golf as a fashion-forward, modern, trendy category through innovative headwear

  • Generate buzz

    Create a look and collection that will generate buzz

  • Casual & classy

    Create designs that are appropriate for wearing on the street AND at the golf course

  • Unisex design

    Create designs appealing to both men and women (can be distinct approaches or gender neutral)

  • Brand appeal

    Express the fun, innovative voice of 18Birdies brand

Things to Avoid

When creating your designs, please be mindful to avoid the following.

  • Concepts unrelated to golf

  • Violence

  • Nudity

  • Profanity

  • Politics

  • Religion

How to Apply

We’d like to understand your design sensibility as well as fit with our brand and sports marketing/apparel.

For those interested, please apply by submitting a link to your online portfolio or attach your portfolio as a pdf.

Optional: We strongly encourage applicants to include sketches and early concepts artwork based on the creative brief with your portfolio.

We will review all submissions and contact final candidates for an in-person phone or video session. Upon interview, we will select a designer to work with us as a freelance consultant with a defined scope of work.

Please send applications to designchallenge@18birdies.com by December 18, 2017.

For additional questions, please contact us at designchallenge@18birdies.com

Template Files & Brand Toolkit

Click to download a zip folder of the Template Files along with the 18Birdies Branding Toolkit including all 18Birdies logos.

Early Concepts Artwork Submission Requirements (Optional)

Please download the template file and brand toolkit zip file to help you get started. When submitting your artwork, please make sure they are in the following size and format:

  • 1800px by 1300px, JPG format (RGB mode)

Please also be mindful of creating designs with extra fine details. Think about the potential medium your design will be incorporated, for example:

  • Screen printed transfers
  • Screen printed patch
  • Embroided patch
  • Embroidery
  • 3D embroidery
  • Sublimated all over print
  • Color screen printed pattern

No need to stress out if you’re unsure about the design medium. If you are chosen we will work directly with you to bring your designs to life.

Brands for Inspirations

About 18Birdies

18Birdies is reimagining the world of golf through technology. Our mobile app leverages the power of gamification and social communities to make golf a more fun, exciting and connected experience.

We offer features that inspire golfers of all generations to enhance their game, share their experience, play more and increase their enjoyment of golf.

For more information, visit www.18Birdies.com

Timeline

December 7 - 18, 2017

Submissions accepted

Submissions open on December 7, 2017 and close on December 18, 2017.

December 19-30, 2017

Candidate Review & Selection

18Birdies judging panel will review all submissions and select a designer.

January 2, 2018

Project Commencement

The selected designer will be begin work on the cap designs.